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Web store profit modelWeb store profitability
Conversion for:
SAD.UA (s1)
Bad
Passable
OK
Good
Excellent
0%
5%
0.00%
Explanation
Conversion is the percentage of unique visitors to a website who take a desired
action, to all visitors.
For example last month your website has gained 10000 unique visitors a hundred of which has completed an order. The conversion rate is 1%. Your rival's website has attracted the same 10000 visitors two hundred of which has completed an order - the conversion rate here is 2% meaning their website is more profitable. This ratio here is only applicable to web stores, the conversion rate of other projects may be dramatically better. Profitability ratios
Gross revenue
Advertising budget
Other expenses
Total
Conversion
Funnel
Profit model
Forecast
Advertising budget
Click price
Clicks
Clicks
Number of orders
Conversion %
Gross revenue
Number of orders
Average order value
Advertising budget
Number of orders
Cost per order (CPA)
Advertising budget
Margin, %
ROI
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